Believe it or not, your old posts can be the answer to your blog's traffic. If you know how to bring them back to life, you’ll be expecting a significant boost in your blog’s number of daily visitors real soon.

All press releases, newsletters, and even emails that your company releases and sends out represent your company and brand. If this content isn’t polished, you risk confusing your customers and damaging the reputation of your company.

If you’re like a lot of brands, your blog archives are a treasure trove of valuable information and resources. The only problem? They’re buried on back pages that no one sees.

One of the most important aspects of running your own website (and online business for that matter) is the average on-page time a user spends browsing the pa...

Your workload is heavy; it’s so heavy that you often wonder how you get things done. In the world of online promotions, there is an industry secret that th...

Excellent writing is a crucial skill that every business professional must possess in order to properly convey concepts and ideas as part of their marketing ...

It’s been half a decade since I have been on the content side of marketing, consuming and creating a whole wad of it day in and day out. It’s a challengi...

In marketing, you need to plan every single detail of your strategy before actually proceeding to the execution of the plan. But there are always those littl...

The idea of writing ‘content for business’ seems like a prettier definition of what an advertorial is. But that’s not quite what my recent experience t...

Content marketing is not going anywhere, so it is in your interest to take a second look at your digital marketing strategy right now and spice it up with so...

If you are anything like me, addicted to great content, chances are you have signed up for a gazillion newsletters in the last year or so. And why not. All t...

Finding your productivity as a writer is sometimes the hardest thing in the world. And when it’s your business to write, you need to find ways to deal with...

Here’s something we all know: That content is great. And every marketer worth his salt knows this pretty loud and clear. It is the age of brand publishing,...

As a marketer, if you haven’t started working on your holiday marketing campaigns yet then might we suggest you chug down a few more espressos before you s...

If yours is a brand that strives off of content marketing, you are in dire need of good content ALL THE TIME. (I hear you, mister). But to be fair every brand...

While there have been skeptics about this, a blog still remains the most popular source of social engagement. And this isn’t in just my opinion. Co-schedul...

If you work on the content side of marketing, you know it is not an easy task to manage content calendars and schedules across team members. Unless you are p...

One of the things we are taught as a marketer is that customer is god. (And I am not over stating this). We are made to vest our faith in the belief that wha...

If you have ever worked on the content side of marketing you know the sheer madness that goes around in that circuit. On one hand are the C-suite folks who c...

I have a habit of curating things I enjoy reading. And one post I recently re-discovered was a short one written by Seth Godin — the marketing guru him...

Getting a good website traffic going has been (and continues to be) one of the toughest challenges for all online businesses. This impinges on one to constan...

From small logistics companies to large marketing mammoths — everybody seems to be obsessed with ‘Big Data’. While some companies have dedicated te...

Digital marketing is about getting people to view and interact with your digital content. In traditional forms of marketing such as mail, posters, billboards...

It’s the latest addition to the digital marketing lexicon but there is nothing quite new about content marketing. It’s only that we have finally acknowle...

From the outside, our job as content writers looks plenty easy. “You just write, right?” is something we hear on a daily basis. But of course, we all kno...

Before I left on my trip earlier this month, I came across an article on how it is better to host your blog on a subfolder (e.g. www.brightpod.com/blog) on y...

“My landing pages aren’t converting”, “Why is the bounce rate so high for my landing page?”, “Is the PPC campaign a total botch?” — have ...

In a world of short attention spans and a deluge of content, the competition to get yourself noticed and drive more traffic to your blog is one of the most i...

It has to be understood that unlike traditional marketing, priority of content marketing is not selling but a goal of communicating with customers or any aud...

In our ever-connected world, online file-sharing services are essential for any business to operate on a global scale. Sure, email works too, but as it turns...

Creating a blogging schedule is critical for business bloggers because it keeps them on track. Not having a schedule is like jumping into a fire without a pl...

As a freelance content strategist and writer, I have had the glorious advantage of being able to work whenever I want, wherever I want to — the benefit...

We already know content marketing is key, but then what? A lot of first time adopters plunge into content marketing without a strong strategy to back

Email marketing doesn’t have to be complicated and it doesn’t have to involve reams of different highly specific tips on things like headline length, wor...

Tracking online success is an important task of every marketer and there is no better option then Google Analytics. Those who are not familiar with this serv...

As a blogger, I’ve experienced the dreaded ‘idea drought’ a few times. You know how it is — You have run out of every idea to create useful conte...

As a blogger and marketer myself, I’ve tried and tested various ways to manage my blogging efforts. Recently, while working on the Brightpod blog and talki...

As a content marketer, what do you think are the most important aspects of your job? Content creation, of course, but what else? An oft forgotten but equally...

Search Engine Optimization, due to its constantly changing nature can be difficult to fully understand. Combine this with the different viewpoints many marke...

Guest Blogging has been hailed as the holy grail of inbound marketing in recent times. And why shouldn’t it be? Guest blogging helps not only build links b...

As bloggers & content marketers, we’ve all heard about editorial calendars and why any content plan is incomplete without it. Today, I’m going to give...